Nike Wins Deal to Outfit NBA - WSJ
The Best NBA Players For Every Basketball Shoes Brand - Fadeaway World
Nike deal only part of NBA licensing story - New York Business Journal
HAWKS AND ADIDAS LAUNCH MULTI-YEAR PARTNERSHIP THAT INSPIRES HOOPS THROUGHOUT GEORGIA | NBA.com
Adidas won't pursue extension to its NBA apparel deal - ESPN
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca
The Best NBA Players For Every Basketball Shoes Brand - Fadeaway World
Atlanta Hawks And Adidas Launch Multi-Year Partnership - Ministry of Sport
The Best NBA Players For Every Basketball Shoes Brand - Fadeaway World
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
Sponsorship in the NBA | Hookit
Kevin Durant Becomes 3rd NBA Player To Sign Lifetime Deal With Nike
Adidas will not renew its contract with the NBA after 2016-17 season – SportsLogos.Net News
Nike Looks to the NBA for Salvation | The Motley Fool
Nike's NCAA March Madness Brand Sponsorships Decline for 2016 – WWD
NBA sponsorship revenue climbs 12.5% to US$1.64bn for 2021/22, says study - SportsPro
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
NBA extends Adidas global partnership - SportsPro
The Ideal Jersey Sponsors for Every Single NBA Team
The Power of Partnerships - Nike & Michael Jordan Case Study
A Popular Player at LSU, Which Is Sponsored by Nike, Has Her Own Shoe Deal With Puma - WSJ
The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion Dollars - Boardroom
Adidas signs multiyear global partnership extension with NBA | SportsMint Media
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
Adidas NBA sponsorship will end after multi-million dollar 11-year deal not renewed - CityAM
